Fashion Leaderboard
Who dominated in Google UK for Fashion retail in Q4 2021?
1st place
next.co.uk | 7% SoV
2nd place
asos.com | 6% SoV
3rd place
boohoo.com | 3% SoV
Fashion UK | Q4 Leaderboard
Oct - Dec 2021
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
next.co.uk | 7.15% | |
| 2 | |
asos.com | 5.88% | |
| 3 | |
boohoo.com | 2.50% | |
| 4 |  |
amazon.co.uk | 2.48% | |
| 5 |  |
johnlewis.com | 2.16% | |
| 6 |  |
houseoffraser.co.uk | 1.67% | |
| 7 |  |
sportsdirect.com | 1.49% | |
| 8 |  |
marksandspencer.com | 1.44% | |
| 9 |  |
matalan.co.uk | 0.83% | |
| 10 |  |
prettylittlething.com | 0.75% | |
| 11 |  |
asda.com | 0.75% | |
| 12 |  |
hm.com | 0.63% | |
| 13 |  |
wikipedia.org | 0.62% | |
| 14 |  |
jdsports.co.uk | 0.62% | |
| 15 |  |
ebay.co.uk | 0.58% | |
| 16 |  |
newlook.com | 0.55% | |
| 17 |  |
missguided.co.uk | 0.54% | |
| 18 |  |
selfridges.com | 0.53% | |
| 19 |  |
tkmaxx.com | 0.47% | |
| 20 |  |
debenhams.com | 0.44% |
2021 Search – A Year in Review
In our latest report, we explore the retail landscape in search across homeware, electricals, fashion, luxury fashion and beauty.
Download the report to discover:
- The top growing retail industries in search
- The most searched terms during 2021
- Search trends over time
- Q4 Market Leaders across homeware, electricals, fashion and beauty
