Fashion Leaderboard

Who dominated in Google UK for Fashion retail in Q1 2022?

11%

1st place

next.co.uk | 11% SoV

9%

2nd place

asos.com | 9% SoV

5%

3rd place

amazon.co.uk | 5% SoV

Fashion UK | Q1 Leaderboard

Jan - Mar 2022

Pi Mi
position
Company Website Share of voice
Q1 Average
Movement
from previous quarter
1 next.co.uk
2 asos.com
3 amazon.co.uk
4 boohoo.com
5 johnlewis.com
6 houseoffraser.co.uk
7 sportsdirect.com
8 marksandspencer.com
9 debenhams.com
10 prettylittlething.com
11 hm.com
12 matalan.co.uk
13 asda.com
14 newlook.com
15 wikipedia.org
16 selfridges.com
17 jdsports.co.uk
18 missguided.co.uk
19 ebay.co.uk
20 tkmaxx.com

What will the online retail landscape look like in 2022?

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  • The top growing retail industries in search
  • The most searched terms during Q1 2022
  • Search trends over time
  • Q1 Market Leaders across homeware, electricals, fashion, luxury fashion and beauty
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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google UK
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    14,030 of the most commercially valuable terms
  • Number of sites

    40,409

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