Fashion Leaderboard
Who dominated in Google UK for Fashion retail in Q1 2021?
1st place
next.co.uk | 13% SoV
2nd place
asos.com | 9% SoV
3rd place
matalan.co.uk | 5% SoV
Fashion UK | Q1 Leaderboard
Jan - Mar 2021
| Pi Mi position |
Company | Website | Share of voice
Q1 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
next.co.uk | 12.66% | |
| 2 | |
asos.com | 8.66% | |
| 3 |  |
matalan.co.uk | 5.35% | |
| 4 |  |
debenhams.com | 4.04% | |
| 5 |  |
amazon.co.uk | 3.37% | |
| 6 |  |
sportsdirect.com | 2.94% | |
| 7 |  |
hm.com | 2.84% | |
| 8 |  |
houseoffraser.co.uk | 2.60% | |
| 9 |  |
boohoo.com | 2.33% | |
| 10 |  |
tkmaxx.com | 2.25% | |
| 11 |  |
johnlewis.com | 2.03% | |
| 12 |  |
marksandspencer.com | 1.99% | |
| 13 |  |
jdsports.co.uk | 1.47% | |
| 14 |  |
asda.com | 1.36% | |
| 15 |  |
missguided.co.uk | 1.23% | |
| 16 |  |
zara.com | 1.22% | |
| 17 |  |
ebay.co.uk | 1.01% | |
| 18 |  |
wikipedia.org | 0.98% | |
| 19 |  |
sainsburys.co.uk | 0.92% | New entry |
| 20 |  |
gooutdoors.co.uk | 0.84% | New entry |
What will online retail look like in 2021?
In our latest report, we explore the retail landscape in search across homeware, electricals, fashion, luxury fashion and beauty.
Download the report to discover:
- The top growing retail industries in search
- The most searched terms throughout 2020
- Search trends over time
- The top 12 performers
