Beauty Leaderboard

Who dominated in Google US for Beauty in Q4 2022?

8%

1st place

amazon.com | 8% SoV

8%

2nd place

allure.com | 8% SoV

4%

3rd place

sephora.com | 4% SoV

Beauty US | Q4 Leaderboard

Oct - Dec 2022

Pi Mi
position
Company Website Share of voice
26 Dec 2022
Movement
from previous quarter
1 amazon.com
2 allure.com
3 sephora.com
4 ulta.com
5 youtube.com
6 byrdie.com
7 whowhatwear.com
8 wikipedia.org
9 womenshealthmag.com
10 pinterest.com
11 refinery29.com
12 maybelline.com
13 target.com
14 cosmopolitan.com
15 glamour.com
16 vogue.com
17 instyle.com
18 thecut.com
19 maccosmetics.com
20 walmart.com

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Beauty US Leaderboard data

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Data analysed in the Leaderboard:

  • Sector

    Beauty
  • Search engine

    Google US
  • Categories

    Eyes | Face | General, Accessories & Gifts | Lips | Nails
  • Search terms

    3,910 of the most commercially valuable terms

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