Beauty Leaderboard
Who dominated in Google UK for Beauty retail in Q4 2021?
1st place
boots.com | 5% SoV
2nd place
youtube.com | 5% SoV
3rd place
superdrug.com | 5% SoV
Beauty UK | Q4 Leaderboard
Oct - Dec 2021
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
boots.com | 5.40% | |
| 2 | |
youtube.com | 5.07% | |
| 3 | |
superdrug.com | 4.70% | |
| 4 |  |
amazon.co.uk | 2.43% | |
| 5 |  |
cosmopolitan.com | 2.23% | |
| 6 |  |
allure.com | 2.19% | |
| 7 |  |
beautybay.com | 1.55% | |
| 8 |  |
pinterest.com | 1.48% | |
| 9 |  |
feelunique.com | 1.46% | |
| 10 |  |
wikipedia.org | 1.44% | |
| 11 |  |
byrdie.com | 1.29% | |
| 12 |  |
elle.com | 1.11% | |
| 13 |  |
goodhousekeeping.com | 1.07% | |
| 14 |  |
harpersbazaar.com | 1.03% | |
| 15 |  |
glamourmagazine.co.uk | 0.91% | |
| 16 |  |
lookfantastic.com | 0.90% | |
| 17 |  |
maccosmetics.co.uk | 0.89% | |
| 18 |  |
nailpolishdirect.co.uk | 0.68% | |
| 19 |  |
independent.co.uk | 0.61% | New entry |
| 20 |  |
vogue.co.uk | 0.57% | New entry |
2021 Search – A Year in Review
In our latest report, we explore the retail landscape in search across homeware, electricals, fashion, luxury fashion and beauty.
Download the report to discover:
- The top growing retail industries in search
- The most searched terms during 2021
- Search trends over time
- Q4 Market Leaders across homeware, electricals, fashion and beauty
