Beauty Leaderboard
Who dominated in Google UK for Beauty retail in Q4 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!
1st place
superdrug.com | 6% SoV
2nd place
amazon.co.uk | 5% SoV
3rd place
youtube.com | 5% SoV
Beauty UK | Q4 Leaderboard
Oct - Dec 2020
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
superdrug.com | 6.13% | |
| 2 |  |
amazon.co.uk | 5.27% | |
| 3 | |
youtube.com | 4.97% | |
| 4 |  |
boots.com | 4.42% | |
| 5 |  |
beautybay.com | 4.33% | |
| 6 |  |
cosmopolitan.com | 2.79% | |
| 7 |  |
pinterest.com | 2.54% | |
| 8 |  |
cultbeauty.co.uk | 1.89% | |
| 9 |  |
goodhousekeeping.com | 1.78% | |
| 10 |  |
lookfantastic.com | 1.69% | |
| 11 |  |
feelunique.com | 1.67% | |
| 12 |  |
elle.com | 1.28% | |
| 13 |  |
glamourmagazine.co.uk | 0.98% | |
| 14 |  |
byrdie.com | 0.86% | |
| 15 |  |
harpersbazaar.com | 0.86% | |
| 16 |  |
wikipedia.org | 0.81% | |
| 17 |  |
vogue.co.uk | 0.78% | New entry |
| 18 |  |
allure.com | 0.72% | |
| 19 |  |
nailpolishdirect.co.uk | 0.71% | |
| 20 |  |
ebay.co.uk | 0.59% |
Retail trends report
In our latest report, we explore the 2020 retail landscape in search across homeware, electricals, fashion and beauty.
Download the report to discover:
- The top growing retail industries in search
- The most searched terms throughout 2020
- Search trends over time
- The top 12 performers
