Beauty Leaderboard

Who dominated in Google UK for Beauty retail in Q2 2022?

8%

1st place

boots.com | 8% SoV

6%

2nd place

youtube.com | 6% SoV

5%

3rd place

superdrug.com | 5% SoV

Beauty UK | Q2 Leaderboard

Apr - Jun 2022

Pi Mi
position
Company Website Share of voice
Q2 Average
Movement
from previous quarter
1 boots.com
2 youtube.com
3 superdrug.com
4 amazon.co.uk
5 allure.com
6 cosmopolitan.com
7 beautybay.com
8 lookfantastic.com
9 byrdie.com
10 feelunique.com
11 pinterest.com
12 wikipedia.org
13 harpersbazaar.com
14 nailpolishdirect.co.uk
15 goodhousekeeping.com
16 glamourmagazine.co.uk
17 elle.com
18 independent.co.uk
19 glamour.com New entry
20 vogue.co.uk New entry

Emerging trends across the online retail landscape in 2022

Download the report to discover:

  • Search trends over time
  • The most searched terms throughout Q2
  • The questions your audience are asking Google
  • Opportunities within the SERP landscape
  • Top performers across homeware, electricals, fashion, luxury fashion and beauty
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Data analysed in the Leaderboard:

  • Sector

    Beauty
  • Search engine

    Google UK
  • Categories

    Eyes | Face | General, Accessories & Gifts | Lips | Nails
  • Search terms

    3,910 of the most commercially valuable terms
  • Number of sites

    12,252

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