Beauty Leaderboard
Who dominated in Google UK for Beauty retail in Q1 2021?
1st place
superdrug.com | 10% SoV
2nd place
youtube.com | 6% SoV
3rd place
beautybay.com | 6% SoV
Beauty UK | Q1 Leaderboard
Jan - Mar 2021
| Pi Mi position |
Company | Website | Share of voice
Q1 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
superdrug.com | 9.58% | |
| 2 | |
youtube.com | 5.93% | |
| 3 | |
beautybay.com | 5.74% | |
| 4 |  |
boots.com | 5.54% | |
| 5 |  |
amazon.co.uk | 5.03% | |
| 6 |  |
pinterest.com | 3.79% | |
| 7 |  |
cultbeauty.co.uk | 3.75% | |
| 8 |  |
cosmopolitan.com | 3.42% | |
| 9 |  |
feelunique.com | 2.42% | |
| 10 |  |
goodhousekeeping.com | 2.06% | |
| 11 |  |
elle.com | 1.56% | |
| 12 |  |
lookfantastic.com | 1.49% | |
| 13 |  |
byrdie.com | 1.43% | |
| 14 |  |
nailpolishdirect.co.uk | 1.31% | |
| 15 |  |
glamourmagazine.co.uk | 1.14% | |
| 16 |  |
allure.com | 1.11% | |
| 17 |  |
wikipedia.org | 1.09% | |
| 18 |  |
harpersbazaar.com | 0.98% | |
| 19 |  |
ebay.co.uk | 0.72% | |
| 20 |  |
vogue.co.uk | 0.71% |
What will online retail look like in 2021?
In our latest report, we explore the retail landscape in search across homeware, electricals, fashion, luxury fashion and beauty.
Download the report to discover:
- The top growing retail industries in search
- The most searched terms throughout 2020
- Search trends over time
- The top 12 performers
