The rise of challenger banks in search

Analysing the top performing traditional and challenger banks online, our banking brand report explores how behaviour is changing.

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Are challenger banks a threat to traditional banks?

A number of changes in the modern world are altering our behaviour towards, and relationship with, our money.

New fintech and challenger banks, that embrace the digital world, are offering an alternative to traditional financial infrastructures. They’ve been growing in public consciousness, and this is directly reflected in their search growth.


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The rise of challenger banks

In this banking report you’ll discover:

  • Challenger banks have grown in search by 32% between Jan 2016 – Jan 2019, whereas traditional banks have seen a 22% decline in the same time.
  • Monzo, Starling and Revolut are the biggest growing challenger banks between Jan 2016 – Jan 2018
  • Revolut the most searched challenger bank between 2016 – 2018
  • Halifax dropped 22% in search from 2016 – 2018
  • Yolt increase in search volume by 4715.88% from 2017 – 2018

All of the data featured in this report is taken from Pi Market Intelligence.

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