Black Friday: US Search Landscape
This report offers a detailed analysis of US Black Friday trends, using data from Google Search (including AI Mode) and ChatGPT’s LLM Search to reveal how both traditional and AI-driven search are shaping consumer behaviour.
Black Friday continues to be a peak period for consumer activity and retail performance, reflecting evolving shopping behaviors and market dynamics. In 2024, online shopping momentum remained strong, and this trend is expected to continue into 2025.
In this report, we explore…
- Top brands and categories in search – see who dominated share of search across traditional and AI-driven results.
- AI Mode and LLM Search performance – discover how Google’s AI Mode and ChatGPT’s LLM Search are influencing brand visibility.
- Emerging SERP and AI features – understand how AI Overviews, People Also Ask, and Popular Products are shaping retail visibility.
- Consumer demand and search trends – explore how branded and non-branded search behaviour is evolving ahead of 2025.
Download the full report for data and insights to help you build a successful Black Friday strategy.
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