In this week’s episode Jon Earnshaw & Jono Alderson, Special Ops at Yoast, take us through the benefits and importance of Schema Markup.
Schema opens up our content to search engines, enabling them to deliver rich results, and build the ‘Assistant’ of the future.
Take control over how your content gets surfaced, improve brand recognition and open up your website to entirely new audiences.
Schema is no longer just a ‘Nice to have’, it is the central topic in search engine boardroom discussions.
If you don’t optimise your content for Schema, your competitors will!
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