Travel Leaderboard
Who dominated in Google UK for Travel in Q4 2021?
1st place
tui.co.uk | 7% SoV
2nd place
skyscanner.net | 4% SoV
3rd place
britishairways.com | 3% SoV
Travel UK | Q4 Leaderboard
Oct - Dec 2021
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
tui.co.uk | 7.08% | |
| 2 | |
skyscanner.net | 3.78% | |
| 3 | |
britishairways.com | 3.46% | |
| 4 |  |
jet2holidays.com | 2.96% | |
| 5 |  |
loveholidays.com | 2.94% | |
| 6 |  |
lastminute.com | 2.83% | |
| 7 |  |
easyjet.com | 2.28% | |
| 8 |  |
travelsupermarket.com | 2.12% | |
| 9 |  |
virginholidays.co.uk | 1.49% | |
| 10 |  |
cheapflights.co.uk | 1.45% | |
| 11 |  |
thomascook.com | 1.39% | |
| 12 |  |
firstchoice.co.uk | 1.06% | |
| 13 |  |
onthebeach.co.uk | 0.99% | |
| 14 |  |
holidaycottages.co.uk | 0.99% | |
| 15 |  |
greatlittlebreaks.com | 0.75% | |
| 16 |  |
expedia.co.uk | 0.72% | |
| 17 |  |
parkdeanresorts.co.uk | 0.67% | |
| 18 |  |
kayak.co.uk | 0.66% | New entry |
| 19 |  |
virginexperiencedays.co.uk | 0.63% | New entry |
| 20 |  |
ryanair.com | 0.49% | New entry |
Travel 2021 overview
In our latest report, we explore the travel landscape in search across holidays, flights and insurance.
Download the report to discover:
- Search trends over time across holidays, flights and insurance
- The most searched terms
- Questions being asked
- The SERP Landscape for the most searched terms
- The top performers
