Travel Leaderboard
Who dominated in Google UK for Travel in Q4 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just search rankings, but all SERP Feature rankings too!
1st place
tui.co.uk | 10% SoV
2nd place
lastminute.com | 5% SoV
3rd place
travelsupermarket.com | 5% SoV
Travel UK | Q4 Leaderboard
Oct - Dec 2020
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
tui.co.uk | 9.67% | |
| 2 | |
lastminute.com | 5.43% | |
| 3 | |
travelsupermarket.com | 4.80% | |
| 4 |  |
onthebeach.co.uk | 4.69% | |
| 5 |  |
skyscanner.net | 4.51% | |
| 6 |  |
loveholidays.com | 4.10% | |
| 7 |  |
jet2holidays.com | 3.96% | |
| 8 |  |
virginholidays.co.uk | 3.87% | |
| 9 |  |
expedia.co.uk | 3.38% | |
| 10 |  |
firstchoice.co.uk | 2.97% | |
| 11 |  |
britishairways.com | 2.45% | |
| 12 |  |
cheapflights.co.uk | 2.22% | |
| 13 |  |
travelrepublic.co.uk | 1.71% | |
| 14 |  |
kayak.co.uk | 1.60% | |
| 15 |  |
emiratesholidays.com | 1.44% | |
| 16 |  |
easyjet.com | 1.43% | |
| 17 |  |
www.gov.uk | 1.13% | |
| 18 |  |
kuoni.co.uk | 0.990% | |
| 19 |  |
teletextholidays.co.uk | 0.920% | |
| 20 |  |
wowcher.co.uk | 0.880% |
Travel trends report
Download the report to discover:
- Travel search landscape
- Most searched and top growing terms
- Questions asked
- SERP landscape
