Insurance Leaderboard
Who dominated in Google UK for Insurance in Q4 2022?
1st place
comparethemarket.com | 17% SoV
2nd place
moneysupermarket.com | 15% SoV
3rd place
gocompare.com | 11% SoV
Insurance UK | Q4 Leaderboard
Oct - Dec 2022
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
comparethemarket.com | 17.33% | |
| 2 | |
moneysupermarket.com | 15.02% | |
| 3 | |
gocompare.com | 11.03% | |
| 4 |  |
aviva.co.uk | 7.84% | |
| 5 |  |
confused.com | 3.59% | |
| 6 |  |
lv.com | 2.65% | |
| 7 |  |
postoffice.co.uk | 2.41% | |
| 8 |  |
travelers.co.uk | 2.20% | |
| 9 |  |
legalandgeneral.com | 1.91% | |
| 10 |  |
www.gov.uk | 1.15% | |
| 11 |  |
admiral.com | 1.14% | |
| 12 |  |
bupa.co.uk | 1.04% | |
| 13 |  |
directlineforbusiness.co.uk | 0.91% | |
| 14 |  |
moneysavingexpert.com | 0.84% | |
| 15 |  |
rac.co.uk | 0.83% | |
| 16 |  |
staysure.co.uk | 0.83% | New entry |
| 17 |  |
hiscox.co.uk | 0.83% | New entry |
| 18 |  |
axa.co.uk | 0.73% | New entry |
| 19 |  |
abi.org.uk | 0.73% | New entry |
| 20 |  |
simplybusiness.co.uk | 0.67% | New entry |
Access the Q4 Insurance UK data
Access the Google Data Studio report to discover:
- Search trends over time
- The most searched categories throughout Q4
- Opportunities within the SERP landscape
- Top performers in your industry
