Insurance Leaderboard

Who dominated in Google UK for Insurance in Q3 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

11%

1st place

comparethemarket.com | 11% SoV

11%

2nd place

moneysupermarket.com | 11% SoV

5%

3rd place

confused.com | 5% SoV

Insurance UK | Q3 Leaderboard

Jul - Sept 2020

Pi Mi
position
Company Website Share of voice
Q3 Average
Movement
from previous quarter
1 comparethemarket.com
2 moneysupermarket.com
3 confused.com
4 gocompare.com
5 admiral.com
6 aviva.co.uk
7 moneysavingexpert.com
8 lv.com
9 axa.co.uk
10 money.co.uk
11 uswitch.com
12 theaa.com New entry
13 legalandgeneral.com
14 asda.com
15 travelers.co.uk New entry
16 mustard.co.uk
17 moneyadviceservice.org.uk New entry
18 boughtbymany.com
19 simplybusiness.co.uk
20 esure.com

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Download the report to see the top 20 performers and how they got there, share of voice over time and search trends over time for the last three years.

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Data analysed in the report:

  • Sector

    Insurance
  • Search engine

    Google UK
  • Categories

    Auto | Business | Car | Health | Home & contents | Travel
  • Search terms

    16,456
  • Search volume

    101m (Q3 Sample search volume)
  • Number of sites

    88,172

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