Insurance Leaderboard
Who dominated in Google UK for Insurance in Q2 2021?
1st place
comparethemarket.com | 7% SoV
2nd place
moneysupermarket.com | 6% SoV
3rd place
gocompare.com | 4% SoV
Insurance UK | Q2 Leaderboard
Apr - Jun 2021
| Pi Mi position |
Company | Website | Share of voice
Q2 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
comparethemarket.com | 7.09% | |
| 2 | |
moneysupermarket.com | 5.76% | |
| 3 | |
gocompare.com | 4.45% | |
| 4 |  |
admiral.com | 2.40% | |
| 5 |  |
aviva.co.uk | 2.14% | |
| 6 |  |
lv.com | 1.97% | |
| 7 |  |
confused.com | 1.33% | |
| 8 |  |
moneysavingexpert.com | 0.91% | |
| 9 |  |
uswitch.com | 0.56% | |
| 10 |  |
axa.co.uk | 0.52% | |
| 11 |  |
mustard.co.uk | 0.51% | |
| 12 |  |
money.co.uk | 0.46% | |
| 13 |  |
legalandgeneral.com | 0.44% | |
| 14 |  |
which.co.uk | 0.41% | |
| 15 |  |
carwow.co.uk | 0.40% | |
| 16 |  |
esure.com | 0.39% | |
| 17 |  |
simplybusiness.co.uk | 0.38% | |
| 18 |  |
asda.com | 0.34% | |
| 19 |  |
directline.com | 0.33% | |
| 20 |  |
moneyadviceservice.org.uk.co.uk | 0.25% | New entry |
Download the Q2 Insurance report
Download the report to discover:
- The Insurance landscape
- The most searched terms throughout Q2
- The SERP Landscape
- The top performers
