Homeware Leaderboard

Who dominated in Google UK for Homeware retail in Q1 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!


1st place

amazon.co.uk | 3% SoV


2nd place

argos.co.uk | 2% SoV


3rd place

ikea.com | 2% SoV

Homeware UK | Q1 Leaderboard

Jan - Mar 2020

Pi Mi
Company Website Share of voice
Q1 Average
from previous quarter
1 amazon.co.uk
2 argos.co.uk
3 ikea.com
4 wayfair.co.uk
5 dunelm.com
6 screwfix.com
7 dreams.co.uk
8 youtube.com New entry
9 therange.co.uk
10 next.co.uk
11 diy.com
12 housebeautiful.com New entry
13 johnlewis.com
14 made.com
15 blinds-2go.com New entry
16 wikipedia.org
17 victorianplumbing.co.uk New entry
18 ebay.co.uk New entry
19 tapwarehouse.com New entry
20 wickes.co.uk

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Pi Datametrics Leaderboards showcase the top performing brands across millions of consumer searches & competitors.

And now, our leaderboard share of voice is determined not just by classic searches, but also SERP Features – giving you a 360 degree view of the online landscape.

If you want a month’s access to the richest body of free Fashion, Homeware or Electricals search data on the market, register your interest below.

N.B. We are opening up these accounts to 100 applicants for 30 days, to support businesses through this turbulent time. This is a community account, where users can save insights and discuss analysis (this means that names will be viewable by others). We reserve the right to remove anyone’s access who conducts themself in an unprofessional or offensive way.


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Data analysed in the Leaderboard:

  • Sector

  • Search engine

    Google UK
  • Categories

    Furniture by room | Home furnishings | Home accessories | Cooking & dining | Garden & DIY | Laundry, cleaning & storage
  • Search terms

    8,615 of the most commercially valuable terms
  • Search volume

    133m (Q1 Sample search volume)
  • Number of sites


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