Fashion Leaderboard
Who dominated in Google UK for Fashion retail in Q4 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just search rankings, but all SERP Feature rankings too!
1st place
asos.com | 10% SoV
2nd place
next.co.uk | 10% SoV
3rd place
debenhams.com | 4% SoV
Fashion UK | Q4 Leaderboard
Oct - Dec 2020
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 |  |
asos.com | 10.03% | |
| 2 |  |
next.co.uk | 9.90% | |
| 3 |  |
debenhams.com | 4.16% | |
| 4 |  |
matalan.co.uk | 3.66% | |
| 5 |  |
amazon.co.uk | 3.45% | |
| 6 |  |
hm.com | 2.31% | |
| 7 |  |
missguided.co.uk | 2.12% | |
| 8 |  |
boohoo.com | 2.07% | |
| 9 |  |
sportsdirect.com | 1.95% | |
| 10 |  |
johnlewis.com | 1.88% | |
| 11 |  |
tkmaxx.com | 1.80% | |
| 12 |  |
houseoffraser.co.uk | 1.48% | |
| 13 |  |
jdsports.co.uk | 1.29% | |
| 14 |  |
prettylittlething.com | 1.18% | |
| 15 |  |
asda.com | 1.16% | |
| 16 |  |
marksandspencer.com | 1.12% | |
| 17 |  |
zara.com | 1.09% | |
| 18 |  |
newlook.com | 0.800% | |
| 19 |  |
ebay.co.uk | 0.790% | New entry |
| 20 |  |
wikipedia.org | 0.720% | New entry |
Retail report
In our latest report, we explore the 2020 retail landscape in search across homeware, electricals, fashion and beauty.
Download the report to discover:
- Predictions for Q4 2020
- The top growing retail industries in search
- The most searched terms throughout 2020
- Search trends over time
- The top 20 performers
