Fashion Leaderboard

Who dominated in Google UK for Fashion retail in Q2 2022?

11%

1st place

next.co.uk | 11% SoV

9%

2nd place

asos.com | 9% SoV

4%

3rd place

amazon.co.uk | 4% SoV

Fashion UK | Q2 Leaderboard

Apr - Jun 2022

Pi Mi
position
Company Website Share of voice
Q2 Average
Movement
from previous quarter
1 next.co.uk
2 asos.com
3 amazon.co.uk
4 boohoo.com
5 houseoffraser.co.uk
6 johnlewis.com
7 marksandspencer.com
8 sportsdirect.com
9 debenhams.com
10 prettylittlething.com
11 matalan.co.uk
12 hm.com
13 very.co.uk New entry
14 selfridges.com
15 jdsports.co.uk
16 newlook.com
17 tkmaxx.com
18 asda.com
19 wikipedia.org
20 zalando.co.uk New entry

Emerging trends across the online retail landscape in 2022

Download the report to discover:

  • Search trends over time
  • The most searched terms throughout Q2
  • The questions your audience are asking Google
  • Opportunities within the SERP landscape
  • Top performers across homeware, electricals, fashion, luxury fashion and beauty
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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google UK
  • Categories

    Womenswear | Menswear | Kidswear | Non-gender specific | Accessories
  • Search terms

    14,030 of the most commercially valuable terms
  • Number of sites

    40,409

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