Fashion Leaderboard

Who dominated in Google SE for Fashion retail in Q1 2022?

14%

1st place

zalando.se | 14% SoV

3%

2nd place

stadium.se | 3% SoV

3%

3rd place

hm.com | 3% SoV

Fashion SE | Q1 Leaderboard

Jan - Mar 2022

Pi Mi
position
Company Website Share of voice
Q1 Average
Movement
from previous quarter
1 zalando.se
2 stadium.se
3 hm.com
4 ahlens.se
5 asos.com
6 boozt.com
7 bubbleroom.se
8 na-kd.com
9 guldfynd.se
10 ellos.se
11 outnorth.se
12 afound.com
13 smycka.se New entry
14 nelly.com
15 intersport.se
16 xxl.se New entry
17 stadiumoutlet.se
18 brothers.se
19 feetfirst.se
20 glitter.se New entry

Fashion SE Sample Leaderboard report

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  • The top growing fashion industries in search
  • The most searched fashion terms
  • Search trends over time
  • The top 12 performers
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Data analysed in the Leaderboard:

  • Sector

    Fashion
  • Search engine

    Google SE
  • Categories

    Womenswear | Menswear | Non-gender specific
  • Search terms

    3,500 of the most commercially valuable terms

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