Fashion AU Leaderboard
Who dominated in Google AU for Fashion retail in Q4 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!
1st place
theiconic.com.au | 7% SoV
2nd place
myer.com.au | 7% SoV
3rd place
asos.com | 6% SoV
Fashion AU | Q4 Leaderboard
Oct - Dec 2020
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
theiconic.com.au | 7.25% | |
| 2 | |
myer.com.au | 6.98% | |
| 3 | |
asos.com | 6.37% | |
| 4 |  |
cottonon.com | 4.21% | |
| 5 |  |
davidjones.com | 1.95% | |
| 6 |  |
boohoo.com | 1.52% | |
| 7 |  |
pinterest.com | 1.50% | |
| 8 |  |
wikipedia.org | 1.33% | New entry |
| 9 |  |
uniqlo.com | 1.24% | |
| 10 |  |
glassons.com | 1.18% | New entry |
| 11 |  |
bigw.com.au | 1.04% | |
| 12 |  |
bestandless.com.au | 1.01% | |
| 13 |  |
amazon.com | 0.99% | |
| 14 |  |
kathmandu.com.au | 0.98% | |
| 15 |  |
target.com.au | 0.91% | New entry |
| 16 |  |
prettylittlething.com.au | 0.88% | New entry |
| 17 |  |
dotti.com.au | 0.82% | New entry |
| 18 |  |
justjeans.com.au | 0.78% | New entry |
| 19 |  |
zara.com | 0.77% | New entry |
| 20 |  |
kmart.com.au | 0.63% | New entry |
How search behaviour changed due to Covid-19
Download the report to discover:
- Which categories grew due to Covid-19?
- The most searched terms throughout 2020
- The highest growth terms throughout 2020
- Who are the top players across the categories?
- What did we ask about the most searched terms?
