Electrical AU Leaderboard
Who dominated in Google AU for Electrical retail in Q4 2021?
1st place
jbhifi.com.au | 6% SoV
2nd place
harveynorman.com.au | 4% SoV
3rd place
thegoodguys.com.au | 4% SoV
Electrical AU | Q4 Leaderboard
Oct - Dec 2021
| Pi Mi position |
Company | Website | Share of voice
Q4 Average |
Movement from previous quarter |
|---|---|---|---|---|
| 1 | |
jbhifi.com.au | 5.87% | |
| 2 | |
harveynorman.com.au | 3.64% | |
| 3 | |
thegoodguys.com.au | 3.56% | |
| 4 |  |
apple.com | 2.64% | |
| 5 |  |
samsung.com | 2.11% | |
| 6 |  |
fitbit.com | 1.98% | |
| 7 |  |
officeworks.com.au | 1.77% | |
| 8 |  |
dell.com | 1.21% | |
| 9 |  |
wikipedia.org | 1.12% | |
| 10 |  |
appliancesonline.com.au | 0.98% | |
| 11 |  |
google.com | 0.79% | |
| 12 |  |
nespresso.com | 0.77% | New entry |
| 13 |  |
gopro.com | 0.74% | |
| 14 |  |
dyson.com.au | 0.71% | |
| 15 |  |
shavershop.com.au | 0.69% | New entry |
| 16 |  |
bigw.com.au | 0.69% | |
| 17 |  |
godfreys.com.au | 0.60% | |
| 18 |  |
microsoft.com | 0.57% | New entry |
| 19 |  |
kogan.com | 0.50% | New entry |
| 20 |  |
techradar.com | 0.47% | New entry |
How search behaviour changed due to Covid-19
Download the report to discover:
- Which categories grew due to Covid-19?
- The most searched terms throughout 2020
- The highest growth terms throughout 2020
- Who are the top players across the categories?
- What did we ask about the most searched terms?
