Electrical AU Leaderboard

Who dominated in Google AU for Electrical retail in Q4 2021?

6%

1st place

jbhifi.com.au | 6% SoV

4%

2nd place

harveynorman.com.au | 4% SoV

4%

3rd place

thegoodguys.com.au | 4% SoV

Electrical AU | Q4 Leaderboard

Oct - Dec 2021

Pi Mi
position
Company Website Share of voice
Q4 Average
Movement
from previous quarter
1 jbhifi.com.au
2 harveynorman.com.au
3 thegoodguys.com.au
4 apple.com
5 samsung.com
6 fitbit.com
7 officeworks.com.au
8 dell.com
9 wikipedia.org
10 appliancesonline.com.au
11 google.com
12 nespresso.com New entry
13 gopro.com
14 dyson.com.au
15 shavershop.com.au New entry
16 bigw.com.au
17 godfreys.com.au
18 microsoft.com New entry
19 kogan.com New entry
20 techradar.com New entry

How search behaviour changed due to Covid-19

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      • Which categories grew due to Covid-19?
      • The most searched terms throughout 2020
      • The highest growth terms throughout 2020
      • Who are the top players across the categories?
      • What did we ask about the most searched terms?
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Data analysed in the Leaderboard:

  • Sector

    Electricals
  • Search engine

    Google AU
  • Categories

    Computing | Home appliances | Small appliances | Smart tech & phones | Sound & vision
  • Search terms

    12,011 of the most commercially valuable terms

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