Beauty Leaderboard

Who dominated in Google UK for Beauty retail in Q2 2020? Some of the data you see this quarter may look different to last quarter. That’s because we are now tracking not just classic search rankings, but all SERP Feature rankings too!

12%

1st place

youtube.com | 12% SoV

5%

2nd place

superdrug.com | 5% SoV

5%

3rd place

amazon.co.uk | 5% SoV

Beauty UK | Q2 Leaderboard

Apr - Jun 2020

Pi Mi
position
Company Website Share of voice
Q2 Average
Movement
from previous quarter
1 youtube.com
2 superdrug.com
3 amazon.co.uk
4 beautybay.com
5 cultbeauty.co.uk
6 boots.com
7 pinterest.com
8 harpersbazaar.com
9 cosmopolitan.com
10 lookfantastic.com
11 elle.com
12 argos.co.uk New entry
13 eelunique.com
14 goodhousekeeping.com
15 wikipedia.org
16 nailpolishdirect.co.uk
17 allure.com New entry
18 byrdie.com
19 glamourmagazine.co.uk
20 amazon.com

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Download the report to see the top 20 performers and how they got there, share of voice over time and search trends over time for the last three years.

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Leaderboard report

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Data analysed in the Leaderboard:

  • Sector

    Beauty
  • Search engine

    Google UK
  • Categories

    Eyes | Face | General, Accessories & Gifts | Lips | Nails
  • Search terms

    3,910 of the most commercially valuable terms
  • Q2 Search volume

    31.6m
  • Number of sites

    12,252

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