Every digital experience that can be a conversation is becoming one. But here’s the catch: the conversation your customers are having with your content may not be the one you’re seeing.

In his BrightonSEO talk, “The Age of Conversation: Same Question, Different World,” Jon Earnshaw explored how to anticipate and optimise for multi-turn conversations, why the search journey matters more than ever, and how to build a content strategy that keeps your brand part of the dialogue.

Missed it live?

If you couldn’t make it to BrightonSEO or want to dive deeper into the topic, join our follow-up webinar to continue the conversation.

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