Semantic Search, Ecosystems and The Gravity Effect at Brighton SEO 2014
It was standing room only on Thursday 24th April at 11.30 at Brighton SEO. Our very own CTO, Jon Earnshaw gave a talk on how an ecosystem of assets can benefit a brand through semantic search in Google – and then went on to highlight the negative impact of sub-domains and the “Gravity Effect” which can seriously harm a business’s search positions.
The queue prior to the semantic search talk
Semantic Search
For the first half of the talk Jon discussed the power of semantic search and how Google can give us appropriate results based on the language we use, and continue to give us results even when we refer to “it” in up to 4 proceeding steps from the first vocal search.
Jon Earnshaw – describing the evolution of search, Brighton SEO 2014
Monitoring Assets and The Gravity Effect
In the second half of the talk Jon warned about the possible pitfalls of digital ecosystems. Using our SEO platform Pi datametrics, Jon highlighted how multiple sub-domains on a site can pull each other away from Page 1 in the SERPs, Jon and Intelligent Positioning call this The Gravity Effect. Take a look at the presentation below to see some examples of The Gravity Effect.
Jon Earnshaw, describing the Gravity Effect, Brighton SEO 2014
Semantic search and monitoring online ecosystems from Brighton SEO 2014
@tasty_tweats are your slides available anywhere sir? You were oversubscribed, I couldn’t get in! #brightonseo
— Rick Talbot (@rtalbot55) April 24, 2014
For those that didn’t get the chance to see the presentation at Brighton SEO here is Jon Earnshaw’s Brighton SEO Video via Silicon Beach
And the Presentation Deck from Slideshare.
We’re pleased to say that several people had the presentation as one of their highlights of the day.
@tasty_tweats Many thanks for your fab session on semantic search. It’s in our ‘best bits’ round-up: http://t.co/hGaJwIU4Yx #BrightonSEO
— Write My Site (@WriteMySite) April 25, 2014