Intelligent Positioning new Technology Platform empowers Alitalia to focus on SEO analysis
Brighton 2011: Italy’s largest airline, Alitalia has selected Intelligent Positioning, the world’s first truly global SEO platform provider to provide the analysis and prioritized recommendations that lead to greater revenue from the SEO channel across languages.
Prior to the implementation of the Intelligent Platform Alitalia was limited in its ability to increase natural search traffic due to the massive data gathering and analysis requirements across regions and thousands of search terms.
The company now takes advantage of IP’s platform to drive natural search traffic via:
- Real time scalable rank tracking with alerts when keywords change position or against competing sites
- Global searches across any country or region, using any search engine, and all in that country’s own local language (i.e. not re-translated into English first like Google does)
- IP’s analysis engine which measures the success of the brand’s SEO health over time
- SEO recommendations which give immediate as well as long-term strategies enterprise-wide
“Some other technology companies offer the moon, Intelligent Positioning didn’t offer the moon but they deliver it.” Nicola Arnese, E-Business, Alitalia
Alitalia is Italy’s largest airline and in the top 20 globally. In 2010 the airline carried 23 million passengers and achieved a revenue of over €3 billion.
“Intelligent Platform is the must-have solution for marketers who instantly need to take control of their brand’s search rankings, gain insights and see positive ROI from their search optimization efforts. Our software as a service solution gives SEO recommendations based on real intelligence, measures and scores individual keywords, and keeps track of rankings and progress. IP makes it possible for marketers to scale and manage natural search like any other successful marketing program, monitor their competitive market share and continually improve their SEO program”, Garry Titterton, Intelligent Positioning’s CEO