Google UK Algorithm Change
There has been a lot of chat about Google changing its SERPS for UK based searches and bringing in many more non-uk hosted sites into the top results.
The algorithm change happened around the end of June. Some are calling this Vince, however it is unclear, as previously Vince was attributed to a Brand algorithmic change by Matt Cutts, not a locality or regional search one.
If you have ever wondered what the Google algorithm shuffle looks like check out the chart below. Here we see a consistent set of results for the search Travel Insurance, each site happily sitting in its same position. Then all of a sudden at the end of June Google has changed its Algorithm, and mayhem ensues. But its happy days for the Post Office on the term “travel insurance”.