Facebook Usage Breakdown by Country 2010

Facebook Usage is growing in every country, everywhere. We can all probably guess who the top nations are in terms of Facebook usage can’t we?

Which country has the most Facebook users 2010?

The USA has 127 million Facebook users and in second place the UK has 27.5 million Facebook users. So no surprises there. However, what is slightly more unexpected is that Indonesia follows closely behind in third place, with a rather grand 25,912,960 Facebook users and is catching fast and is due to have the second most users any time now.

Then following are the larger populations of Europe: with Turkey 23.5 million Facebook users; France have under 20 million Facebook users; Italy, 17.7 million users.

Leading the way for Facebook usage in Africa is South Africa with a lowly 2.8 million. Facebook Usage in India is similar to that of Australia, a country with a tiny fraction of the population.

Facebook Usage by Country:

Country

Number of Facebook Users

(July 2008)

Number of Facebook Users

(July 2009)

Number of Facebook Users

(July 2010)

USA 27,811,590 69,378,990 125,881,220
UK 11,171,640 18,721,160 26,544,600
Indonesia 209,740 6,496,060 25,913,050
Turkey 3,466,740 12,382,324 22,552,540
France 2,461,140 10,781,500 18,944,250
Italy 492,100 10,218,510 16,647,310
Canada 9,591,820 11,963,020 15,497,980
Philippines 162,540 2,720,560 14,601,100
Mexico 1,042,810 3,644,550 12,978,450
Spain 695,800 5,773,280 10,610,090
India 711,530 3,236,160 10,547,340
Argentina 419,980 4,906,420 10,552,040
Colombia 2,413,000 5,760,360 10,226,900
Germany 628,080 3,136,780 9,949,800
Australia 3,217,580 6,053,660 9,009,670
Malaysia 450,620 1,995,100 7,317,540
Chile 2,205,820 4,830,720 6,944,530
Taiwan 75,340 685,450 6,746,160
Venezuela 986,700 3,578,810 6,686,400
Brazil 120,080 1,015,510 4,757,400
Thailand 116,180 697,350 4,216,800
Sweden 1,142,300 2,289,240 3,798,120
Egypt 791,440 1,601,040 3,581,470
Belgium 532,140 2,372,500 3,505,940
Hong Kong 837,800 2,100,580 3,408,230
Israel 592,000 1,433,600 3,006,480
South Africa 879,120 1,720,840 2,884,070
Greece 505,600 1,638,990 2,838,710
Poland 83,280 619,200 2,772,550
Czech Rep 51,780 1,088,000 2,686,110

When looking at the growth of Facebook usage by country over the last 12 months however, there does seem to be a little more pattern…

Percentage Growth of Facebook Usage by Country

(between July 2009 and July 2010)


It’s fairly safe to say that the countries with the greatest growth of Facebook usage over the last year, are also those who’s general economic development have greater scope for growth. It is no surprise that developing countries such as Taiwan, Thailand, Brazil, the Philipines and Poland are embracing social media and perhaps even using it as a tool to aid in their development.

With South East Asia ranking so high in this data, it does beg the question, where are Japan and China in the grand social media scheme of things? Lagging far behind- is the answer. Facebook is actually banned in mainland China, and Japan’s most popular social networking site is Mixi- a network especially built for Japanese people and culture. The chances of Facebook getting anywhere close to Mixi’s market penetration any time soon, are looking slim.

Tags: Facebook Usage USA, Facebook usage Indonesia, Facebook Usage Turkey, Facebook Usage Africa, Facebook Usage Germany, Facebook Usage Europe, Facebook Usage Brazil, Facebook Usage India,