Facebook Launches Verified Pages – Copying Twitter or welcome addition?

Following suit with other online sites like Twitter, and Google+, Facebook announced a couple of weeks ago (Wed 29th May) that they were going to start to rollout verified pages for high profile celebrity and business Fan Pages.


Facebook Verified Pages

Verified? Whats that?

The little blue tick, which has been appearing on an increasing amount of Twitter handles on the social networking site, is to indicate a profile is genuine and owned by the person/business advertised. The idea behind the verified status is to stave of imposters and copycats and give the audience clarity as to which profiles are real and which ones are fake.

The prerequisites for getting the verified status on Twitter is not published by the site, and is apparently not based on follower count or Twitter interaction, but more on how big the Person/Businesses are in their sector. It is also apparently linked to the amount of money spent on advertising on the site, although not officially confirmed or detailed by Twitter.

The new Facebook Verified feature should help combat the plagiarism of Fan Pages that currently occurs on the site. For big names artist and brands there are many smaller duplicate pages created by other users to try and promote their own agenda or website. As these main Facebook figures garner a lot of followers and traction, the duplicates were trying to cash in on the main pages celebrity.

Is this just Facebook setting wanting to make more money?

Or is this new addition to the Facebook landscape just trying to get more cash? Facebook recently suggested that it would attach a fee to sending a direct message to another Facebook user who is not a friend. It was claimed that celebrities would garner different fees based on the status, with individuals such as Tom Daly and group such as One Direction able to get Facebook as much as £20 per message. With new “Verified Accounts” this DM payment service is so much more enforceable, teenagers will more likely send their £20 message to a veririfed account than to a possible imposter. Facebook, in turn, will be laughing.

However you see it, Facebook was definitely missing a feature like this from the ‘public figure’ pages. With Google+ releasing the feature last year, and Twitter long before that in 2008, Facebook is relatively late to the table on this one.