BBC1’s “Africa” boosts luxury safari and holiday searches

Perhaps there is nothing better than a high budget TV epic, with beautiful photography to boost a country’s travel industry.

The New Zealand Tourist board famously felt a huge influx of travellers after the Lord of The Rings trilogy, where the film shows off the glorious landscapes of the South Island.

Luxury safari BBC1 Africa

It is looking like the same could be said for the continent of Africa and more specifically the countries of East Africa after the visually stunning BBC wildlife epic “Africa” fronted by living legend David Attenborough.

Boost in “Africa Safari”

Since the BBC programme started on 2nd January 2013, internet search have shot up for Africa holiday related terms.

The chart below from Google Trends shows the large boost in searches on Google in the UK for “Africa Safari” and “Africa Holiday”.

africa safari and africa holiday

One of our clients, the luxury safari specialist Journeys By Design has seen record traffic levels this week, in part due to the big uplift in searchers across the board as well of course due to good positions for those terms.

Boost in area specific searches

It isn’t however just the big holiday terms that are being searched for. Specific areas in east Africa are being typed into Google. Most prominently The Kalahari which was featured on the first show. The chart below, from Google Trends shows that this area far outweighs the larger terms of Africa Safari

kalahari searches africa safari

It’s only the first couple of weeks of the series, plus the BBC1 show Africa is set to air in the USA soon, so we’ll revisit the stats both in Google and those of Journeys By Design at the end of the series.