Angels Den Invests in UK Software Provider: IP


We’re pleased to announce that one of the world’s largest Angels investor groups, Angels Den has invested a significant 6 figure sum into Intelligent Positioning to provide enterprise level natural search software to UK and European businesses.

Our clients have enjoyed using our legacy software for several years, but now with new investment and product development a new self-serve SaaS model will soon be available, delivering advanced multi-lingual SEO and Natural search visibility.

Intelligent Positioning Press Release

Angels Den invests in UK SEO Software provider

One of the world’s largest angel investor networks, Angels Den has invested a significant six-figure sum into the UK SEO technology company Intelligent Positioning.

Marking its first SaaS (software as a service) deal, the Angels Den Tech Club selected the Brighton-based tech provider ahead of 30 other high growth tech businesses.

Intelligent Positioning, which already offers the use of its SEO software to some of the UK’s leading brands, attracted Angel investment due to its ambitious plans for growth, its mature product offering and the potential of this exciting emerging industry.

The global SEO platform market, though in its adolescence, is estimated by Forrester to be worth $1.6B by 2016.

SEO technology and software is being used by online businesses globally to enhance the presence of their websites in search engines such as Google. Such technologies can offer vast return of investment in natural search as opposed to the pay model of PPC.

The individuals from Angels Den who invested in Intelligent Positioning, bring a wealth of experience of working for highly successful businesses from the likes of Sony, Goldman Sachs, Forrester and Data Monitor.

The Angels Den Tech Club comprises 111 experienced investors who meet monthly in Central London. They have invested in over 100 deals between them.

SEO Platform


Garry Titterton, CEO Intelligent Positioning said “The Angels Den investors bring more than capital, they contribute with vast experience and intellect. This combination makes for extremely exciting times for Intelligent Positioning.”

Chris Wheatcroft, Angels Den Tech Club Manager said “It’s exciting times for the Tech Club as we continue to meet with a growing number of innovative technology companies keen to propel their business to the next level with the help of experienced Angel Investors. At a time when bank finance is increasingly difficult to obtain, our investors continue to work with selected businesses, providing the capital and hands on support enabling them to grow and develop”.

About Angels Den

Fast Facts:

  • One of the largest Global Angel Networks.
  • Over 4,500 Business Angels registered worldwide with links to thousands more via syndicates and funds.
  • Over 17,500 strong community of business owners registered worldwide.
  • Angels Den provides a fast-track to business funding through a unique combination of ways to match business owners with investors via SpeedFunding, Angel Clubs, Individual Matching, Angel Bulletins and Custom Emails.
  • SpeedFunding is a highly effective matching mechanism with 90% of business owners finding at least one interested Angel.
  • Over 5,000 individual pitches, on average, take place a year between business owners and investors giving our business owners the best chance of securing funding.

About the Tech Club

The Angels Den Tech Club is a co-investment club specialising in EIS eligible, high-growth software businesses. Their aim is to bring together the most innovative technology start-ups with Angels who have the desire to invest, and the experience to add value.

SEO Industry Facts:

  • 2.2bn searches were made in Feb 2013 on UK search engines
  • Paid Search in 2012 was a $34bn Business
  • Natural search results capture 94% share of the click through vs. 6% for paid search
  • How much is the SEO industry worth? SEO consultancy is a $4bn global market today, SEO platforms are a nascent category
  • Forrester estimate the SEO platform market to be worth $1.6B globally by 2016

About Intelligent Positioning:

Established in 2007 Intelligent Positioning is a leading provider of global real-time natural search technology offering corporations and marketers the ability to control and improve their SEO and search engine visibility.

From their offices in the UK and Italy, IP has developed a suite of diagnostic tools that have delivered record ROI to brand managers and marketers at some of Europe’s most recognised corporations.