A New Way to Shop and Buy Clothes Online
The problem with shopping online, is that it’s not really like shopping for real. Your searches are restricted to what the search engines throw up or which stores you can remember to visit direct (which are usually the same as what the search engines throw up).
Shopping online Today
Then when you go to a single store, you have to rely on the quality of their site and their imagery. And if you’re anything like me (unlikely) you’re not totally sure what you’re after, but you will know the look you’re going for, but expecting the right item when you type in “shirt” “shoes” or “bag” is usually disappointing.
Visual Search from Pixsta
Pixsta Visual Search
The Pixsta powered visual search at Empora.com changes all of that. You click on an image which then performs a likeness search and the clever technology returns similar features of new products from the image you selected. Then you can window shop though all your favourite brands and stores whilst searching by the style and colours that catch your eye. All with no description required – just point and click on the images you think are close to your ideal and narrow it down that way. See here when you buy women’s bags online.
The idea is simple: instead of relying on tags that may or may not have been added to the images, we try to understand what the image depicts based on a pixel-wise analysis.
Have a go and see how easy it is to buy women’s clothes online and get the clothes you want, be it designer items or finding a total outfit that suits you – all in one place. You know you want to.